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2021.04
DORMIRELAX
도르미릴렉스
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CLIENT
SMD Networks
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INDUSTRY
RETAIL -
SERVICE
Creative Strategy ,
Branding ,
Verbal Identity ,
Editorial
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THE CLIENT
클라이언트
DORMIRELAX is an Italian mattress brand that has pursued high-quality sleep for over 30 years. It launched DORMIRELAX Korea in South Korea. YNL Design developed the slogan and application design for DORMIRELAX, which strives for true ‘resting’ for customers through steady R&D and craftspersonship for products.
도르미릴렉스는 30여년간 질 높은 수면을 연구해 온 이탈리아 매트리스 브랜드로 도르미릴렉스 코리아를 국내에 런칭했습니다. YNL Design은 꾸준한 연구 개발과 제품을 향한 장인 정신으로 고객의 ‘쉼’을 위해 노력하는 도르미릴렉스의 슬로건과 어플리케이션 디자인을 개발했습니다.
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THE OBJECTIVE
목적
We developed the slogan, 'Layered with Comfort,' to express the product's strength and maximum comfort that only DORMIRELAX can offer and also expressed it in the application design, delivering the value of comfort from sleep and resting.
‘편안함을 쌓다(Layered with comfort)’라는 슬로건을 개발하여 도르미릴렉스만이 제공하는 제품력, 최고의 편안함을 표현하였으며 이를 어플리케이션 디자인에 표현합니다. 수면과 쉼에서 편안함을 얻을 수 있는 가치를 함께 전달합니다.
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THE SOLUTION
해결방안
We expressed a relaxed mood with simple typography and layout. The moderate and concise layout, emphasizing the brand color, navy, is reminiscent of a quiet night. By placing casual yet comfortable photos in leaflets and brochures, we expressed the unique mood of DORMIRELAX that matches the slogan, 'Layered with Comfort.'
릴렉스한 무드를 심플한 타이포그래피와 레이아웃으로 표현합니다. 브랜드 컬러인 네이비를 강조하며 절제되고 간결한 레이아웃은 고요한 밤을 연상시킵니다. 리플렛과 브로슈어에 캐주얼하면서도 편안한 사진을 배치하여 ‘편안함을 쌓다’라는 슬로건에 맞는 도르미릴렉스만의 무드를 표현합니다.
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