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2021.01
La MUnir
라뮤니르
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CLIENT
(주)꼼퍼니
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Packaging
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THE CLIENT
클라이언트
La Munir is a premium medical cosmetic brand operated alongside a professional aesthetician's skincare academy and spa. La Munir is named after the most romantic language in the world, French, which La means 'the' in feminine form and Munir means 'to provide.' The significant effects of La Munir products provide radiant and healthy skin, a professional solution for those who have severe skin concerns. They believe that these positive changes in the skin will give the customers satisfaction and confidence.
라뮤니르(La Munir)는 서울 청담동에 위치한 메디컬 에스테틱 화장품을 제공하는 뷰티 아카데미와 스파입니다. La Munir는 세계에서 가장 낭만적인 언어인 프랑스어로 네이밍하여, La는 그(the)의 여성적인 형태를 의미하고 Munir는 제공한다(to provide)를 의미합니다. La Munir 제품의 뛰어난 효과는 피부 고민에 지친 고객에게 전문적인 솔루션이 되어 아름답고 건강한 피부를 갖추게 합니다. 또한, 피부의 긍정적인 변화는 만족감과 자신감도 갖추게 합니다.
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THE OBJECTIVE
목적
We aim to create a professional aesthetic brand identity and package with the warm spa clinic concept and professional brand image. The brand must express a professional and concise image through a minimal logotype. With the concept of awakening the infinite potential of beauty that everyone has, we want to express the possibility of gradually developing into flawless, shiny skin.
따뜻한 스파 클리닉 컨셉과 프로페셔널한 브랜드 이미지를 녹여 전문적인 에스테틱 브랜드 아이덴티티와 패키지를 개발을 목표로 미니멀한 로고타입을 통해 전문적이고 간결한 이미지를 표현합니다. 누구나 지니고 있는 무한한 뷰티의 가능성을 깨운다는 컨셉으로 잡티 없는 윤기 있는 피부로 점차 발전하는 가능성을 열어줌을 표현하고자 합니다.
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THE SOLUTION
해결방안
We have developed the entire branding, including the logo, colors, typography, graphic motif, guidelines, and packaging. We have created a logotype with a minimal line connecting the word 'La' and 'MUnir,' inspired by a scientific formula with unexpected capitalized U. We have also developed a brand slogan of 'Experience Infinite Potential,' considering customer's infinite potential to improve their skin conditions. The graphic motif is a uniquely connected chemical structure formed in a minimalistic way. Each geometric shape on the motif has significance based on the keywords describing La Munir: Warmth, Laboratory, Wellness, Minimal, Premium, Simplicity, and Self-love. Each packaging system has a different motif layout depending on the product ingredients' value. The overall look is eye-catchy and simple yet has a medical aesthetic vibe.
우리는 라뮤니르의 로고, 색상, 타이포그래피, 그래픽 모티프, 가이드 라인 및 패키징을 포함한 전체적인 브랜딩을 개발했습니다. 클리닉 느낌을 지향하는 브랜드의 가치에 따라 화학식에서 영감을 받아 예상치 못한 대문자 U를 사용한 로고에 'La'와 'MUnir' 단어를 연결하는 최소한의 선으로 로고 타입을 개발하였습니다. 또한 고객의 무한한 잠재력 향상을 고려하여 'Experience Infinite Potential'(무한한 가능성을 라뮤니르와 함께 경험하세요)이라는 브랜드 슬로건을 개발했습니다. 그래픽 모티프는 미니멀한 방식으로 형성된 독특하게 연결된 화학 구조입니다. 각 기하학적 모양은 라뮤니르를 정의하는 키워드를 기반으로 각각의 특별한 의미가 있습니다. Warmth(따뜻함), Laboratory(연구), Wellness(건강함), Minimal(미니멀), Premium(프리미엄), Simplicity(단순함), Self-love(자기애). 서로 다른 요소가 무한한 라인으로 연결되어 모티프를 형성하면서 제품의 패키지에는 전 성분의 가치에 따라 다른 레이아웃으로 표현됩니다. 이는 독특하고 눈길을 사로잡으면서도 세련되고 과학적인 룩앤필을 나타냅니다.
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