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2024.07
KLEANICURE
클리니큐어
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CLIENT
(주)라비오
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Branding(BI) ,
Packaging
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THE CLIENT
클라이언트
LABIO’s extensive research, accumulated expertise, and cutting-edge technology focuses on creating high-efficiency ingredients to solve various skin issues. Targeting the Indonesian market, LABIO has launched a new brand, KLEANICURE, that leverages its technical excellence, and offers specialized and scientifically backed solutions for skin improvement.
LABIO는 오랜 연구와 개발을 통해 축적된 노하우와 최첨단 기술력을 바탕으로, 다양한 피부 문제 해결을 위한 고효능 원료를 만들어 내는 데 중점을 두고 있습니다. 이러한 기술적 우수성을 바탕으로 인도네시아 시장을 겨냥한 신규 브랜드 KLEANICURE를 런칭하여, 피부 개선을 위한 전문적이고 과학적인 솔루션을 제공합니다.
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THE OBJECTIVE
목적
KLEANICURE is dedicated to solving acne problems at their root, with the goal of helping customers achieve their ideal skin condition. The brand has been carefully designed to meet the specific needs and environmental factors affecting Indonesian consumers, aiming to provide them with the highest level of satisfaction. Beyond typical skincare, KLEANICURE embodies the essence of “derma-cosmetic,” focused on skin health, and offers Indonesian customers a trustworthy, science-based skincare solution.
KLEANICURE는 여드름 피부 문제를 근본적으로 해결하고자 하며, 고객이 기대하는 이상적인 피부 상태를 달성하는 데 목표를 두고 있습니다. 특히, 인도네시아 소비자들에게 최상의 만족도를 제공하기 위해 그들의 다양한 피부 고민 과 환경적 요인을 면밀히 고려하여 제품을 설계하고, 단순한 스킨케어 제품을 넘어, 피부 건강에 집중하는 ’더마코스 메틱’의 본질을 구현하여 인도네시아 고객들에게 신뢰할 수 있는 과학적 피부 솔루션을 제공합니다.
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THE SOLUTION
해결방안
YNL Design sought to convey the professionalism and credibility of the K-bio science research lab intuitively by showcasing the value of these high-efficacy products through a premium brand image. The main brand color, purple, reinforces an innovative and luxurious impression, helping the brand approach Indonesian consumers as a premium derma-cosmetic option. Inspired by beakers and lab settings, the logotype and details emphasize a scientific and reliable brand identity. The hexagonal shape, used as the brand’s signature motif, symbolizes a precise and scientific approach. The form also represents the stable structure of perfect skin health, while visually illustrating an organized and integrated skin solution to inspire confidence in customers.
YNL Design은 K- 바이오 과학 연구소의 전문성과 신뢰성을 직관적으로 전달하기 위해 프리미엄 이미지를 담아 고효능 제품의 가치를 나타내고자 했습니다. 퍼플 컬러를 메인 컬러로 사용하여 혁신적이고 고급스러운 이미지를 강화 하며 인도네시아 시장에서 프리미엄 더마코스메틱 브랜드로 소비자들에게 다가가고자 했습니다. 비커와 실험실에 서 영감을 받은 로고타입과 디테일을 통해 과학적이고 신뢰할 수 있는 브랜드 이미지를 부각했습니다. 또한 브랜드 의 시그니처 모티브로 활용된 육각형 형태는 정밀하고 과학적인 접근 방식을 상징하며, 피부 상태의 완벽함을 표현 하는 안정적인 구조로 체계적이고 통합적인 피부 솔루션을 시각적으로 표현하여 정밀하고 과학적인 접근 방식을 상 징합니다. 고객들에게 신뢰감을 부여합니다.
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