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2023.01
Stilla Plastic Surgery & Anti-Aging
물방울성형외과
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CLIENT
물방물 성형외과 · 안티에이징 의원
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INDUSTRY
Lifestyle ,
Beauty ,
Healthcare -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Signage
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THE CLIENT
클라이언트
The "Moolbangul" Plastic Surgery and Anti-Aging Clinic brand offers high-quality beauty care medical services with the utmost professionalism of the head doctor, providing personalized consultations and meticulous customer service from the initial consultation. With highly customized medical services tailored to each individual's body type and skin type, the brand strives to provide a unique and exceptional high-quality experience that maximizes natural beauty and enhances customers' quality of life. The brand pursues natural beauty, staying true to the essence and basics of medical care, protecting and promoting the health of the people, and providing accurate diagnoses and appropriate medical services.
물방울 성형외과 · 안티에이징 의원 브랜드는 원장님의 최상의 전문성으로 고객 상담부터 개인 맞춤 컨설팅, 고품질 뷰티 케어 의료 서비스를 세심하게 제공합니다. 개인의 체형과 피부 타입에 맞춘 높은 수준의 커스터마이징 의료 서비스로 고객의 특별한 요구사항에 부합하는 최고 수준의 경험을 제공하여 본연의 아름다움을 극대화하며, 고객에게 보다 나은 삶을 제공하고자 합니다. 이 브랜드는 내추럴한 아름다움을 추구하여 본질과 기본에 충실함으로써 의료의 기본인 국민의 건강을 보호하고 증진하며, 정확한 진단과 적절한 의료 서비스를 제공합니다.
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THE OBJECTIVE
목적
As the "Moolbangul" plastic surgery and anti-aging clinic prepares for a new opening, there was a need to develop a sophisticated and tasteful application design system that aligns with the renewed brand identity and consistent tone and manner. Additionally, they wanted to define the meaning of the brand name "Moolbangul" by connecting it with the brand philosophy, and develop a slogan and story that resonates with customers. YNL Design aimed to construct a sincere and trustworthy brand identity for the "Moolbangul" plastic surgery and anti-aging clinic, which pursues natural beauty, by defining its core values.
물방울 성형외과 · 안티에이징 의원은 새로운 개원을 준비하며, 새로운 브랜드 아이덴티티 리뉴얼과 일관된 톤 앤 매너로 적용한 세련되고 감각적인 어플리케이션 디자인 시스템 개발이 필요했습니다. 또한 '물방울' 이라는 브랜드 네임의 의미를 브랜드 철학과 연결해 그 의미를 더욱 구체화하고, 그에 맞는 슬로건과 스토리를 개발하여 고객에게 전달하고자 했습니다. YNL Design은 내추럴한 아름다움을 추구하는 물방울 성형외과 · 안티에이징 의원 브랜드의 핵심 가치를 정의하여 진정성 있고 신뢰감이 느껴지는 브랜드 아이덴티티를 구축하고자 했습니다.
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THE SOLUTION
해결방안
Our brand is founded on the philosophy of contemplating and practicing the essence of natural beauty and healthcare. We redefined our identity with the design concept of "Emptiness to Fullness" and expressed it through the slogan "Fulfill." This concise and repetitive slogan is intended to make it easy for customers to perceive and remember. Our mission is to provide customized beauty and healthcare services tailored to individual body types and preferences, enabling customers to experience their inherent beauty, satisfaction, and a better daily life. We propose the slogan "Fulfill Beauty, Fulfill Yourself, Fulfill Life" to reflect this mission. Inspired by the aesthetic of traditional Korean jars, we pursue a philosophy of natural, balanced, and dignified beauty. The key object representing this philosophy is the jar, and we utilized it as a core motif in our branding. We developed a symbol that visualizes the image of water droplets filling an empty space and applied it to our overall brand identity. Our logo and graphic motifs are minimalist and natural in shape, designed to convey a consistent tone and manner when applied to our application.
본 브랜드는 본연의 아름다움과 의료의 본질에 대해 고민하고 실천하는 철학을 가지고 있으며, 이를 "Emptiness to Fullness"라는 디자인 컨셉으로 재해석하여 아이덴티티를 새롭게 정의하고자 했습니다. 이를 나타내는 슬로건은 "Fulfill: 채우다"로, 이를 간결하고 반복적으로 사용하여 고객이 쉽게 인지하고 기억할 수 있게 표현했습니다. 개인의 체형과 타입에 맞는 커스터마이징 뷰티 케어 의료 서비스를 제공하여 본연의 아름다움과 만족감, 더 나은 일상으로 채워드리는 내용이 담겨있는 "Fulfill Beauty, Fulfill Yourself, Fulfill Life"라는 슬로건을 제안했습니다. 또한 동양의 미학이 담긴 달항아리에서 영감을 받아, 자연스러우면서도 균형감 있고 격조 높은 아름다움을 추구하는 철학을 표현하는 핵심 오브제로서 달항아리를 활용했습니다. 빈 공간으로 물방울이 가득 채워지는 모습을 시각화한 심볼을 개발하였으며, 이를 전반적인 BI에 적용했습니다. 로고타입과 그래픽 모티프도 미니멀하면서도 내추럴한 쉐입으로 표현했으며, 어플리케이션에 적용되었을 때 일관된 톤앤매너를 전달할 수 있도록 설계했습니다.
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