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2022.06
VIVE STUDIOS
비브스튜디오스
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CLIENT
(주)비브스튜디오스
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INDUSTRY
CORPORATE -
SERVICE
Creative Strategy ,
Editorial ,
Graphic -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
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THE CLIENT
클라이언트
VIVE STUDIOS is Korea’s best content production company leading the metaverse era based on continuous technological innovation and engaging virtual reality content. In addition, it has built its own pipeline for virtual production and virtual human production. VIVE STUDIOS is challenging the limits of technology and imagination with its own technology and creative ideas. At Vive Studios, creative, talented people who constantly think about new things, such as visual experts who create immersive experiences and storytellers who draw charming stories, are creating the future of the metaverse era.
VIVE STUDIOS는 끊임없는 기술 혁신과 매력적인 가상 현실 콘텐츠를 바탕으로 메타버스 시대를 선도하고 있는 국내 최고 수준의 콘텐츠 제작 회사입니다. VIVE STUDIOS는 독자적인 기술력과 창의적인 아이디어로 기술과 상상의 한계에 도전하고 있습니다. VIVE STUDIOS에는 몰입감 높은 경험을 창조하는 비주얼 전문가, 매력적인 이야기를 그려내는 스토리텔러 등 새로운 것을 끊임없이 고민하는 창의적인 인재들이 모여 메타버스 시대의 미래를 만들어 가고 있습니다.
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THE OBJECTIVE
목적
While the visual system of VIVE STUDIOS has been used unchanged for a relatively long time, the technological strength and operating fields of VIVE STUDIOS are changing rapidly. Originally started as a CG company, VIVE STUDIOS provides services using its own technology and filming studio in various areas such as movies, music videos, and game trailers. It has grown into a creative studio that produces a variety of virtual reality content, such as the stage video for KIA Motors' new car presentation, virtual reality space for BTS’s music videos, and video content for the President's international conference. We ultimately aim to become a metaverse content producer that leads the future trend by utilizing AR/XR technology. The core values and identity of VIVE STUDIOS are also rapidly changing in line with this growth and change. YNL develops a future-oriented, innovative visual system of tone and manner that correspond to the core values and goals of VIVE STUDIOS, and based on that, YNL intended to develop various application items such as IR PPT, brochures, introductory and promotional materials for companies, letterheads, business cards, and e-mail signature forms.
VIVE STUDIOS는 비주얼 시스템은 비교적 오랜 시간 동안 변함없이 사용되어 온 반면에 VIVE STUDIOS의 기술력과 활동 분야는 급속도로 변화하고 있습니다. 본래 CG 회사로 시작한 VIVE STUDIOS는 영화, 뮤직비디오, 게임 트레일러 영상 등 다양한 분야에서 자체 기술력과 촬영 스튜디오를 활용한 서비스를 제공하고 있으며, 기아자동차 신차 발표회 무대 영상, BTS 뮤직비디오 가상현실 공간, 대통령의 국제 회의 무대 영상 콘텐츠 제작 등 다양한 가상 현실 콘텐츠를 제작하는 크리에이티브 스튜디오로 성장했습니다. 궁극적으로는 AR/XR 기술을 활용하여 미래의 트렌드를 선도하는 메타버스 콘텐츠 제작사를 목표로 하고 있습니다. 이러한 성장과 변화에 맞게 VIVE STUDIOS의 핵심 가치와 정체성 또한 급격하게 변화하고 있습니다. YNL은 VIVE STUDIOS의 핵심가치와 목표에 부합하는 미래지향적이고 혁신적인 톤앤매너의 비주얼 시스템을 개발하고, 이를 기반으로 IR PPT, 브로슈어를 비롯한 회사 소개 및 홍보물, 레터헤드, 명함, 메일 서명 양식 등 다양한 어플리케이션 항목을 개발하고자 했습니다.
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THE SOLUTION
해결방안
YNL has developed a visual and application system that embodies the brand identity of VIVE STUDIOS based on the infinite possibilities of VIVE STUDIOS, the spirit of continuous challenge, and expertise as a virtual reality content producer. The shining line in the form of its initial 'V,' which symbolizes VIVE STUDIOS, expanding infinitely in a virtual space, expresses the identity of a company specializing in metaverse that creates an infinite sense of space on a flat screen. It delivers the image of a future-oriented and innovative company through the three-dimensional graphic motif that blends in naturally with the image of Jilju, the virtual human developed by VIVE STUDIOS and highly saturated magenta and cyan colors.
YNL은 VIVE STUDIOS가 지닌 무한한 가능성과 끊임없는 도전 정신, 가상 현실 콘텐츠 제작사로서의 전문성을 기반으로 VIVE STUDIOS의 브랜드 정체성을 담은 비주얼 시스템과 어플리케이션 시스템을 개발했습니다. VIVE STUDIOS를 상징하는 이니셜 ’V’ 형태의 빛나는 라인이 가상의 공간에서 무한히 확장되는 모습으로 평면의 스크린에서 무한한 공간감을 구현하는 메타버스 전문 기업의 정체성을 표현했습니다. VIVE STUDIOS가 자체 개발한 버추얼 휴먼인 질주의 이미지와도 자연스럽게 어우러지는 입체적인 그래픽 모티브와 채도가 높은 마젠타, 사이언 컬러를 통해 미래지향적이고 혁신적인 기업 이미지를 전달합니다.
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