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2018.02
Innisfree Green Cafe
이니스프리 그린 카페
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CLIENT
(주) INNISFREE
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Graphic ,
Signage
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THE CLIENT
클라이언트
'Innisfree Green Café' operated by the naturalistic beauty brand Innisfree is a 'space filled with health' that focuses on reproducing the pure nature of Jeju as suggested by its name. It is a naturalist café where visitors can cool off pleasantly and comfortably, created with the idea of offering a healing cup of healthy habit for a day to those who are tired of daily routine. YNL Design carried out the overall graphic design for various promotional printed materials and the menu board, recipe card, pictogram, and image board of Innisfree Green Café.
자연주의 뷰티 브랜드 이니스프리가 운영 하는 '이니스프리 그린 카페'는 그 이름처럼 제주의 청정 자연을 그대로 재연하는 데 초점을 맞춘 '건강함을 담은 공간'입니다. 일상에 지친 사람에게 치유를 담은 하루, 한 잔의 건강한 습관을 제안한다라는 이념으로 만든 쾌적하고 편안하게 쉴 수 있는 자연주의 카페입니다. YNL Design에서는 이니스프리 그린카페의 메뉴보드, 레시피카드, 픽토그램, 이미지보드 외에 각종 홍보 인쇄물의 전반적인 그래픽 디자인을 진행했습니다.
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THE OBJECTIVE
목적
The concept of Innisfree Green Café is ‘a space that captures the healthiness of Jeju and nature.’ We aimed to deliver a genuine brand message that reminds us of the naturalism and Jeju that Innisfree wishes to talk about. The most essential thing in the design development stage was to capture Jeju and nature, the brand values of Innisfree.
이니스프리 그린카페의 컨셉은 ‘청정섬 제주와 자연이 주는 건강함을 담은 공간’입니다. 이니스프리가 이야기하고 싶은 자연주의와 제주를 연상케 하는 진정성 있는 브랜드 메세지를 전달하는 것에 목표를 두었습니다. 디자인 개발단계에서 가장 중요한 것은 이니스프리의 브랜드 가치인 제주와 자연을 담아내는 것이였습니다.
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THE SOLUTION
해결방안
YNL Design used pure ingredients from the pristine nature of Jeju as visual graphic elements in each promotional printed material and used colors from nature for customers to intuitively feel the pristine island of Jeju and the healthiness of nature. The graphic design that easily blends into an eco-friendly space focused on highlighting the sensibility of naturalism.
YNL Design은 제주의 순수한 자연이 주는 순수 재료를 비주얼 그래픽 요소로 활용하여 각 홍보 인쇄물에 표현했으며 자연에서 오는 색상을 활용하여 청정섬 제주와 자연의 건강함을 직관적으로 느끼게끔 하였습니다. 친환경적인 공간 속에서 잘 어우러지는 그래픽 디자인으로 자연주의 감성을 돋보이는데 집중했습니다.
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