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2021. 07
depetz
디펫츠
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CLIENT
(주)디펫츠
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INDUSTRY
Corporate ,
Lifestyle ,
Retail -
SERVICE
CREATIVE STRATEGY ,
BRANDING (CI)
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THE CLIENT
클라이언트
DEPETZ proposes differentiated products with competitive and rare values, such as the feeds produced in Germany and mats made in Korea, based on reliable distribution facilities. We provide premium, total solutions for life with companion animals. We are confident that our products will be consumers' final choice that they can trust and feel safe about the quality for we carefully select them. In addition, we suggest attractive services unique to DEPETZ through a distinct distribution channel compared with other companies. As a company that uses eco-friendly materials and loves people, animals, and the environment, we aim at a sustainable lifestyle that leads to the final goal: true happiness and peace.
디펫츠는 믿을 수 있는 유통 시설을 기반으로 독일제 사료와 국내 제작한 매트 등 경쟁력있고 희소한 가치를 지닌 차별화 된 상품들을 제안합니다. 반려동물과 함께하는 라이프스타일의 premium한 토탈 솔루션을 제공합니다. 까다롭게 엄선하고 골라 소비자가 믿고 안심할 수 있는 마지막 선택지를 자신있게 선보이며, 타 기업들과는 다른 고유한 유통 경로를 통해 디펫츠만의 매력적인 서비스를 제안합니다. 친환경 소재를 사용하는 인간, 동물, 환경을 사랑하는 기업으로서 진정한 행복과 평화를 위해 최종 목적지로 앞장서는 지속가능한 라이프스타일을 지향합니다.
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THE OBJECTIVE
목적
We defined DEPETZ's core values as '4D CORE VALUES.' We established the brand's main keyword: the final choice for companion animals and their companions through Differentiated Quality, Diversity of Choice, Deliver Conveniently, and Detailed Design. The brand value of DEPETZ was expressed through an iconic and concise CI that represents all brands available at DEPETS, which is based on the distribution business. The brand's dedication to providing a total solution for the companion life full of happy energy and love for companion animals is visualized through symbols and logotypes. DEPETZ's reliable and cohesive corporate system is expressed in a bold and legible color system to develop a visual communication system firmly imprinted on consumers.
디펫츠의 기업 핵심가치를 4D CORE VALUES로 정의하였습니다. Differentiated quality, Diversity of choice, Deliver conveniently, Detailed design을 통한 반려인과 반려동물의 최종 종착지라는 브랜드 메인 키워드를 구축하였습니다. 유통업을 기반으로 하는 디펫츠에 입점하는 모든 브랜드를 대표할 수 있는 아이코닉하고 간결한 CI를 통해 디펫츠의 브랜드 가치를 표현하였습니다. 행복한 에너지와 반려동물을 위한 사랑이 가득한 반려라이프 위한 토탈 솔루션을 제공한다는 브랜드의 신념은 심볼과 로고타입을 통해 시각화하였습니다. 디펫츠의 믿을 수 있고 결속력있는 기업 체제를 볼드하고 가독성 있는 color system으로 표현해 소비자들에게 강력하게 각인되는 시각적 커뮤니케이션 체계를 구축합니다.
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THE SOLUTION
해결방안
We combined the initials 'D' and 'P' of DEPETZ and embodied the strong bond between companion animals and their companions and the sincerity of companions who care for their companion animals using a heart-shaped symbol. We used symbols and logotypes characterized by soft round edges to express the warm and friendly mood of DEPETZ, which aims at a happy companion life. We emphasized the color of 'PET' to visualize the core message of the pet products distributor and the smile line of 'Z' in the logotype to signify the happiness provided by DEPETZ. In addition, with the period mark, we represented DEPETZ's strong confidence in providing a total one-stop solution by proposing the final choice to consumers. We composed the color system with ultramarine, which expresses the firm conviction of DEPETZ, which provides reliable and high-quality products, warm white, which conveys warmth and comfort, and orange, which signifies the lively and vital energy of companion animals. A cohesive identity system was established by deploying graphic themes and applications uniformly based on DEPETZ's CI system.
디펫츠의 이니셜 d, p을 결합하여 반려인과 반려동물의 강한 유대감과 반려동물을 생각하는 정성어린 마음을 하트 셰잎의 심볼을 통해 형상화하였습니다. 부드러운 라운드가 특징적인 심볼과 로고타입으로 행복한 반려 라이프를 생각하는 디펫츠의 다정하고 친근한 무드를 표현합니다. pet의 컬러를 강조해 펫 유통기업이라는 핵심 메시지를 시각화하며, 로고타입의 z의 스마일 라인은 행복을 주는 디펫츠를 의미합니다. Period mark로 소비자에게 마지막 선택을 제안해 원스탑 토탈 솔루션을 제공하는 디펫츠의 강한 자신감을 해석하였습니다. 신뢰할 수 있는 양질의 제품을 제공하는 디펫츠의 강한 자신감을 표현하는 ultra marine, 따뜻하고 편안함을 표현하는 warm white, 반려동물의 활기찬 생동력을 의미하는 orange등으로 컬러시스템을 구성하였습니다. 디펫츠의 CI 시스템을 기반으로 그래픽 모티브, 어플리케이션 등을 통일성있게 전개해 결속력있는 아이덴티티 체계를 구축하였습니다.
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