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2022. 01
Finmate
핀메이트
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CLIENT
프라이어X
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INDUSTRY
Financial -
SERVICE
Brand Naming ,
Brand Identity ,
Creative Strategy ,
Brand Slogan ,
Brand Tagline ,
Applications
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THE CLIENT
클라이언트
FINMATE is an IT tax management platform that helps to improve the efficiency of life beyond the limits of the existing industry by applying innovative technology to the existing tax industry that relied on human resources. By quickly and conveniently checking the sales and purchase status of a store in real time, it saves time and increases its value. Leading the growth trend of the current platform industry, FINMATE confidently suggests a rapidly changing, expanding and efficient life. In addition to accounting and taxation, FINMATE provides a total platform that aims to improve life efficiency by expanding to areas necessary for our lives, such as labor, finance, medicine, and education. As an IT technology platform with future-oriented values that grows endlessly into a wider business area, it is an essential platform that cares for the entire life, bringing new values to our lives.
핀메이트는 인적 자원에 의존하던 기존 세무업에 혁신적인 기술력을 접목해 기존 업계의 한계를 넘어 라이프의 효율화를 돕는 IT 세무관리 플랫폼입니다. 매장의 매출 매입 현황을 실시간으로 빠르고 편리하게 확인함으로써 시간을 단축시키며 그 가치를 높입니다. 현재 플랫폼 산업의 성장의 트렌드를 이끌며 빠르게 변화하고 확장하며 효율적인 삶을 자신있게 제안합니다. 회계세무 뿐만 아니라 노무, 재무, 의학, 교육 등 우리의 삶 전반에 필요한 영역으로 확장하며 라이프의 효율화를 지향하는 토탈 플랫폼을 제공합니다. 더 넓은 비즈니스 영역으로 끝없이 성장해나가는 미래지향적 가치를 지닌 IT 기술 플랫폼으로서 삶 전반을 케어하는 필수 플랫폼으로 우리의 삶에 새로운 가치를 선사합니다.
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THE OBJECTIVE
목적
As an IT platform brand, the brand core value of FINMATE, a helper that helps customers live a convenient life, is expressed with the brand slogan “Your Essential connecting Partner”. FINMATE connects the tax industry and business, the present and the future, and humans and technology, and connects our lives as a partner that coexists for each other and enhances the efficiency of life. FINMATE’s brand philosophy that helps limitless growth beyond accounting services is defined by three CORE VALUEs: [Systemetic, Interaction, Flexibility]. This contains the brand message of FINMATE, which provides systematic and intuitive tax accounting services, coexists with consumers, and expands flexibly into various fields.
IT 플랫폼 브랜드로서 고객의 편리한 삶을 돕는 조력자인 핀메이트의 브랜드 핵심가치를 “Your Essential connecting Partner”라는 브랜드 슬로건으로 표현하였습니다. 핀메이트는 세무업과 기업, 현재와 미래, 인간과 기술을 연결하며 서로를 위해 공존하고 삶의 효율을 높이는 Partner로서 우리의 삶을 connecting합니다. 회계 서비스를 넘어 무한한 성장을 돕는 핀메이트의 브랜드 철학은 [ Systemetic, Interact, Flexible ] 3가지 CORE VALUE로 정의하였습니다. 이는 체계적이고 직관적인 세무회계 서비스를 제공하며 소비자와 상생하고, 유연하게 다양한 영역으로 확장하는 핀메이트의 브랜드 메시지를 담고 있습니다.
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THE SOLUTION
해결방안
FINMATE’s brand core value is expressed as a symbol that expresses the initial F in an iconic way. The F symbol was built based on the grid dot system that visualized the systematic establishment of the system. It goes beyond a simple IT accounting management program to express a brand philosophy focused on making life more efficient. In addition, through the flexible system that can change all spellings, we can visualize FINMATE that endlessly develop into a wider business area, covering the overall necessary for life. The wordmark uses the connecting dot that connects FIN and MATE to interact and contains the message of FINMATE coexisting and coexisting for each other. Connecting dots are extended to motion graphics and established as a hand shaking dot graphic motif.
핀메이트의 브랜드 핵심가치를 이니셜 F을 iconic한 방식으로 풀어낸 심볼로 표현하였습니다. F 심볼은 체계적인 시스템 정립을 시각화한 그리드 dot 시스템을 토대로 구축하였습니다. 이는 단순한 IT 회계관리 프로그램을 넘어 라이프의 효율화에 초점을 맞춘 브랜드 철학을 표현합니다. 또한 모든 스펠로의 변화가 가능한 Flexible 시스템을 통해 삶에 필요한 전반을 어우리며 더 넓은 비즈니스 영역으로 끝없이 발전하는 핀메이트를 시각화합니다. 워드마크는 Fin과 mate를 연결하는 connecting dot을 활용해 interact하며 서로를 위해 상생하고 공존하는 핀메이트의 메시지를 담았습니다. Connecting dot은 모션 그래픽으로 확장 응용되어 shaking half-dot 그래픽 모티브로 정립됩니다. 브랜드 메인 컬러는 추진력과 미래지향적인 이미지가 느껴지는 네온 블루를 메인으로 화이트와 블랙을 함께 활용하여 밝고 가시성이 높은 전문적인 브랜드 이미지를 구축합니다. 핀메이트의 브랜드 심볼과 워드마크, 슬로건과 그래픽 모티브는 통일성 있게 다양한 어플리케이션에 활용되어 핀메이트의 브랜드 가치를 높이고, 다양한 영역으로의 확장성과 적용성을 위한 Flexible 심볼과 컬러 시스템의 시각적 커뮤니케이션 체계를 구축하였습니다.
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