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2020.09
ARTISTRY SIGNATURE SELECT BODY
아티스트리 시그니처 셀렉트 바디
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CLIENT
(주)암웨이코리아
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Editorial ,
Graphic
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THE CLIENT
클라이언트
ARTISTRY is Amway Co., Ltd.'s skincare and cosmetics brand, and it launched ARTISTRY SIGNATURE SELECT BODY. These body care products enhance the natural health and beauty of the skin based on the vegetable ingredients of Nutrilite by providing solutions that take into account the type and condition of the customer's skin, such as moisturizing, moisturizing and calming, and skin elasticity. These products are characterized by a satisfactory product experience based on the collaboration with the world's three largest perfume manufacturers and the energetic package that reflects the color of each ingredient.
아티스트리는 (주)암웨이의 스킨케어 코스메틱 브랜드로 아티스트리 시그니처 셀렉트 바디 제품을 출시했습니다. 뉴트리라이트의 식물성 원료를 베이스로 하여 피부 본연의 건강함과 아름다움을 선사하는 바디 케어 제품으로 보습, 수분 진정, 피부 탄력 등 소비자의 피부 타입과 상황을 고려한 솔루션을 제공합니다. 세계 3대 향료 제조사와의 콜라보레이션으로 만족할만한 제품 경험과 각 원료의 컬러를 반영한 에너제틱한 패키지가 특징인 제품입니다.
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THE OBJECTIVE
목적
For consumers who prefer customized products and the characteristics of body care products tailored to the complex needs of facial skin, ARTISTRY needed an advertisement design that could clearly show the ingredients and functions of the products. The design goal was to deliver important information while drawing attention with a poster that clearly presents each product and also shows all features of the products at a glance.
얼굴 피부만큼 복합적인 니즈에 맞춘 바디 케어 제품의 특성과 맞춤형 제품을 선호하는 소비자를 위하여 제품의 성분과 기능이 무엇인지 명료하게 보여줄 수 있는 광고 디자인이 필요했습니다. 한눈에 제품을 인지하면서도 제품별 기능이 모두 담긴 포스터로 주목도 있으면서도 중요 정보를 전달할 수 있도록 하는 것이 디자인 목표였습니다.
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THE SOLUTION
해결방안
The product name and image are placed at the top to increase attention, and the ingredient's images and descriptions are placed at the bottom to deliver information functionally. Text-oriented pages are intended to convey information intuitively by applying pictograms. A minimalistic layout is used to the overall tone and mood to make each product stand out. For a single product page, the online advertisement design was completed by naturally emphasizing the perspective of the product by using the unique, vibrant color of the product as the background color.
제품명과 제품 이미지를 상단부에 배치하여 주목도를 높였으며, 하단부에 성분 이미지와 설명 텍스트를 넣어 기능적으로 정보를 전달합니다. 텍스트 중심의 페이지는 픽토그램을 적용하여 직관적인 정보 전달의 의도하였습니다. 전체의 톤앤무드는 각 제품 자체가 돋보이게 미니멀한 레이아웃을 적용했습니다. 단일 제품 페이지의 경우 제품 고유의 생동감 있는 컬러를 백그라운드 컬러로 활용하여 제품의 무드를 자연스럽게 강조하여 온라인 광고 디자인을 완성하였습니다.
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