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2019.01
Gelato Spot
젤라또 스팟
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CLIENT
(주)나이스커피시스템
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Packaging ,
Illustration
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THE CLIENT
클라이언트
With the motto, the best ingredients make the best gelato, the brand, GELATO SPOT, allows customers to feel the original taste by providing homemade gelato with healthy and fresh ingredients using the authentic recipes passed down from Italy, such as Monte Bianco and Fabbri Gelatiamo. Believing that the best ingredients bring out the best taste, GELATO SPOT presents genuine Italian gelato boasting healthy and rich flavors by adding clean ingredients from Jeju Island to six main ingredients imported directly from Italy to make gelato tasting closest to the original gelato of Italy.
GELATO SPOT은 최상의 재료가 최고의 GELATO를 만든다는 모토로 Monte Bianco, Fabbri Gelatiamo 등 이탈리아 현지에서 전수받은 정통 레시피 그대로 사용하여 건강하고 신선한 재료의 수제 GELATO를 제공함으로서 현지의 맛을 그대로 느낄 수 있게 해주는 브랜드입니다. 최상의 재료가 최상의 맛을 낸다는 신념으로 이탈리아 현지의 맛에 가장 가까운 젤라또를 만들기 위해 이탈리아에서 직수입한 6가지 주재료에 제주도 청정 원료를 더하여 건강하고 깊은 풍미를 자랑하는 이탈리안 젤라또를 선보입니다.
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THE OBJECTIVE
목적
YNL Design analyzed the characteristics of GELATO SPOT's products and aimed to develop a brand identity and packaging system that can best express the texture of gelato and the texture of each ingredient. In particular, to intuitively present the six main ingredients that determine the types of gelato ice cream, we developed a delicate and detailed illustration of the ingredients to develop a package design that allows consumers who are new to this type of ice cream, gelato, to imagine the texture of each product.
YNL Design은 GELATO SPOT의 제품들이 지닌 특성을 분석하여 젤라또가 지닌 식감과 각 재료들의 질감을 가장 잘 표현할 수 있는 브랜드 아이덴티티와 패키지 시스템을 개발하는 것을 프로젝트의 목표로 삼았습니다. 특히 젤라또 아이스크림의 종류를 구분하는 6가지 주재료들을 직관적으로 전달하기 위해 섬세하고 재료의 디테일이 돋보이는 일러스트를 개발하여 젤라또 아이스크림을 처음 접하는 소비자들에게도 각 제품의 식감을 상상할 수 있는 패키지 디자인을 개발하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design developed an illustration that intuitively expresses the texture and image of each ingredient by analyzing the characteristics of GELATO SPOT products, which emphasize the use of the best materials and applied it to the gelato menu. Inspired by the color of gelato's ingredients, the pastel tone system established the tone and manner of the package design, and each package was developed in a way that forms independent design. By harmoniously applying the unique illustrations inspired by gelato ingredients and various colors, we delivered a friendly and reliable brand image of GELATO SPOT.
YNL Design은 최상의 재료를 강조하는GELATO SPOT의 제품의 특징을 분석하여 각 재료들이 갖는 질감과 이미지를 직관적으로 표현하는 일러스트레이션을 개발하고 GELATO 메뉴에 맞게 적용하였습니다. GELATO의 원재료의 색감에서 영감을 받은 파스텔 톤의 컬러 시스템으로 패키지 디자인의 톤 앤 매너를 구축하고, 각각의 패키지가 독립적인 디자인이 될 수 있도록 개발하였습니다. GELATO의 재료에서 영감을 얻은 유니크한 일러스트레이션과 다양한 컬러의 조화로운 적용으로 GELATO SPOT만의 친근하고 신뢰감이 있는 브랜드 이미지를 전달합니다.
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