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2014
Bunny Drop
버니 드롭
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CLIENT
Private
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Packaging ,
Illustration
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THE CLIENT
클라이언트
Bunny Drop Cafe is a 300㎡ coffee bar located in Beijing, China, serving a variety of roasted coffee. To develop into a cafe franchise brand in China, the client wanted to build a brand identity that could appeal to young customers by creating various recipes.
버니드롭 카페는 중국 베이징에 자리잡고 있는 300평형대의 로스팅 커피를 취급하는 전문 커피숍 베이커리입니다. 클라이언트는 중국 내의 카페 프랜차이즈 브랜드로 만들기 위해 다양한 레시피를 준비하며 젊은 고객들에게 어필할 수 있는 브랜드 아이덴티티를 구축하고자 했습니다.
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THE OBJECTIVE
목적
YNL Design intended to increase the brand value by developing an attractive character that would become the face and ambassador of the brand. Considering that the character that may expand to various industries is growing into an advanced marketing tool that can encompass all generations, rather than a culture only for specific consumers, Bunny Drop Cafe has developed its own character.
YNL Design은 브랜드의 얼굴이자 홍보대사가 되어주는 매력적인 캐릭터 개발을 통해 브랜드 가치를 높이고자 했습니다. 다양한 산업에 경계 없이 확장 가능한 캐릭터는 특정 소비자의 문화가 아닌 전 세대를 아우를 수 있는 고도의 마케팅 도구로 확대 되고 있는 부분을 감안하여 버니드롭 카페 만의 캐릭터 개발을 진행했습니다.
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THE SOLUTION
해결방안
Bunny Drop's brand identity was inspired by 'Alice in Wonderland and created an original image that seems to be telling a story that combines fantasy-like rabbit illustrations and motifs. The visual identity of classic romantic sensibility appeals to customers and evokes a warm sensibility. Taking the motif from the card soldiers from 'Alice in Wonderland,' the patterns of the card soldiers are applied to various packages and operating supplies to complete witty details.버니드롭의 브랜드 아이덴티티는 ‘이상한 나라의 앨리스’ 동화 스토리에서 영감을 얻어 판타지 감성으토끼 일러스트레이션과 모티브 요소들이 어우러져 스토리텔링을 하는 듯한 독창적인 이미지를 만들었습니다. 로맨틱 클래식 감성의 비주얼 아이덴티티는 고객에게 호감을 주고 따뜻한 감성을 불러 일으킵니다. ‘이상한 나라의 앨리스’ 동화에서 등장하는 트럼프 카드 캐릭터에 모티브를 삼아 트럼프 패턴 모양을 다양한 패키지, 운영 용품에 적용시킴으로 위트 있는 디테일을 완성하였습니다.
버니드롭의 브랜드 아이덴티티는 ‘이상한 나라의 앨리스’ 동화 스토리에서 영감을 얻어 판타지 감성으토끼 일러스트레이션과 모티브 요소들이 어우러져 스토리텔링을 하는 듯한 독창적인 이미지를 만들었습니다. 로맨틱 클래식 감성의 비주얼 아이덴티티는 고객에게 호감을 주고 따뜻한 감성을 불러 일으킵니다. ‘이상한 나라의 앨리스’ 동화에서 등장하는 트럼프 카드 캐릭터에 모티브를 삼아 트럼프 패턴 모양을 다양한 패키지, 운영 용품에 적용시킴으로 위트 있는 디테일을 완성하였습니다.
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