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2018.07
LUMYD
루미드
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CLIENT
LUMYD
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(BI)
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THE CLIENT
클라이언트
LUMYD stands for ‘Let Us Make You Different’ and is a digital consulting company that provides differentiated and integrated solutions to customers based on big data and AI technology. LUMYD utilizes big data in a way that responds to the ever-changing environment. We present the most trendy solutions to customers by analyzing a countless number of cases related to the customer's business.
LUMYD는 ‘Let Us Make You Different’의 약자로 빅데이터와 AI기술을 기반하여 고객에게 차별화된 통합 솔루션을 제공하는 Digital Consulting Company입니다. LUMYD는 끊임없이 변화하는 환경에 대응하는 방식으로 빅테이터를 활용합니다. 고객의 비즈니스와 관련한 무수한 경우의 수와 사례를 분석하여 고객에게 가장 트렌디한 솔루션을 제시합니다.
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THE OBJECTIVE
목적
YNL Design made it a goal of the project to turn LUMYD's brand mission, achieving success with the customer in a different way, into an effective brand experience. Inspired by the idea of providing a more advanced solution based on big data and AI technology, we derived keywords for the brand and intended to develop LUMYD's unique, differentiated brand identity based on core values: difference, digital, and delivery.
YNL Design은 기존과 다른 방식으로 고객과 함께 성공을 이뤄낸다는 LUMYD의 브랜드 미션을 효과적인 브랜드 경험으로 설계하는 것을 프로젝트의 목표로 삼았습니다. 빅데이터와 AI 기술에 기반하여 기존보다 더 발전된 솔루션을 제공한다는 사실에서 착안하여 브랜드의 키워드를 도출하고 차별성(Difference), 디지털 기반(Digital), 신속한 전달 (Delivery)이라는 핵심가치를 바탕으로LUMYD만의 차별화된 브랜드 아이덴티티를 개발하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design derives its design concept from 'fingerprint,' representing a unique identity as each person is unique. The organic curves in the symbol exist in different shapes and express distinctness, one of the brand's essential keywords. Also, the organic curves of the symbol are expanded to be used in various application media, describing the future-oriented brand value, which is to present a prompt solution based on precise analysis. We developed design elements, such as word marks, symbols, color systems, fonts, visual motifs, etc. based on a graphic motif in the form of a digital fingerprint, which embodies LUMYD's identity, by reflecting the brand's mission of achieving success with the customer in a different way than the existing ways taken by LUMYD.
YNL Design은 사람마다 각기 다른 형태를 지니고 있어 고유의 아이덴티티를 의미하는 '지문'(fingerprint)의 형태에서 모티브를 얻어 디자인 컨셉을 도출하였습니다. 심볼에 존재하는 유기적인 곡선들은 저마다 다른 형태로 존재하며 브랜드의 핵심 키워드인 차별성을 표현하고 있습니다. 또한 심볼의 유기적인 곡선들은 다양한 응용 매체에 활용될 수 있도록 확장되어 정확한 분석을 기반으로 신속한 솔루션을 제시한다는 미래지향적인 브랜드 가치를 표현하였습니다. LUMYD가 추구하는 기존과 다른 방식으로 고객과 함께 성공을 이뤄낸다는 브랜드 미션을 반영하여 LUMYD 아이덴티티를 형상화한 디지털 지문 형태의 그래픽 모티브를 기반으로 워드마크와 심볼, 컬러시스템, 폰트, 비주얼모티프 등의 디자인 요소를 구축하였습니다.
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