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2018.01
DAIZ
데이즈
-
CLIENT
이마트(주)
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding ,
Signage
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THE CLIENT
클라이언트
E-Mart's clothing brand, DAIZ, is a name derived from 'Days,' a plural form of the word 'Day,' and means 'to provide a new fashion every day.' DAIZ was created based on the philosophy of adding happiness to the daily life of customers based on the brand's slogan 'Today becomes my daily life.'
이마트의 자체 의류브랜드 데이즈(DAIZ)는 ‘하루’를 의미하는 영단어 ‘데이(Day)’의 복수 형태인 ‘데이즈(Days)’를 응용한 이름으로 매일 새로운 느낌의 패션을 제공하겠다는 의미를 가지고 있습니다. 데이즈(DAIZ)는 '오늘 하루가 나의 일상이 된다'는 브랜드 슬로건을 바탕으로 고객의 일상에 행복을 부여하겠다는 철학을 담아 만들어졌습니다.
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THE OBJECTIVE
목적
The vital task of the project was to develop an intuitive and highly visible practical signage system that reflects the new DAIZ's brand concept, which is to ensure high cost-effectiveness for a fashion brand by focusing on material-oriented basic designs. YNL Design intended to develop an ISP guideline and sign system that feels comfortable even when applied to every day by reflecting the meaning of the brand name, which is to fill consumers' daily lives with DAIZ products.
소재중심의 베이직한 디자인을 중점적으로 선보여 패션브랜드로서 높은 가성비를 제공하겠다는 새로운 데이즈의 브랜드 컨셉을 반영하여 직관적이고 가시성이 높은 실용적인 사이니지 시스템을 개발하는 것이 중요한 과제였습니다. YNL Design은 소비자의 하루와 일상을 데이즈의 상품들로 채운다는 브랜드 네임의 의미를 반영하여 일상에서 매일 접해도 편안한 무드의 ISP 가이드라인과 사인시스템을 개발하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design intended to build a signage system where customers could quickly and clearly recognize the brand attributes and concepts of DAIZ. By reflecting the characteristics of the brand color and logotype, we developed a pictogram and sign system with a modern but friendly feeling. Also, we have completed designs for the main sign, brand story, store map, BI image, category sign, promotion sign, bestseller sign, fitting room sign, parking sign, kids zone sign, floor sign, and media visual sign applied to the interior.
YNL Design은 고객들이 데이즈의 브랜드 속성과 컨셉을 쉽고 명확하게 인지할 수 있는 사이니지 시스템을 구축하고자 했습니다. 브랜드 컬러와 로고타입의 특성을 반영하여 모던하지만 친근한 감성을 지니고 있는 픽토그램과 사인 시스템을 개발하였습니다. 또한 인테리어에 적용되는 메인사인, 브랜드 스토리, 스토어 맵, BI 이미지, 카테고리 사인, 프로모션 사인, 베스트셀러 사인, 피팅룸 사인, 파킹 사인, 키즈존 사인, 바닥 사인, 미디어 비쥬얼 사인 등의 디자인을 완성하였습니다.
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